With the devastating bushfires that have swept across parts of our beautiful Australian lands, it’s important to turn our attention to supporting those affected. Many fundraisers have been cast to do just that; even initiatives such as the empty esky movement encouraging touring Australians to travel through impacted towns and support them by buying local, Australian made products.
But how do we know what products are Australian made? Not just during these times of national distress, but on a day-to-day basis?
Australian Made Logo
You’ve probably seen it before and can recognise it by its green and gold colours as well as it’s little kangaroo symbol. How much more iconic can you get?!
The Australian Made logo (as seen in the image below) is a logo that certified Australian made products display to show consumers that they are authentically Australian.
For many companies this is integral as two thirds of consumers prefer to buy Australian made products.
“The famous Australian Made, Australian Grown (AMAG) logo is the true mark of Aussie authenticity. It’s Australia’s most trusted, recognised and widely used country of origin symbol, and is underpinned by a third-party accreditation system, which ensures products that carry the logo are certified as ‘genuinely Australian’.”Australian Made Campaign Ltd
You may have noticed that unlike product labelling, food labelling uses the Australian Made, Australian Grown kangaroo logo differently.
On food products, the authenticity of Australian made is shown in three categories: grown in, produced in and made in.
Grown in: explains where the ingredients come from
Produced in: explains where the ingredients come from and where processing has occurred.
Made in: explains where the manufacturing process takes place.
According to the Australian Competition and Consumer Commission, examples of how these foods might be marketed include:
Searching For Australian Made, Australian Grown Products
For interested consumers there is an Australian Made website that allows you to search for certified Australian products. You can search by category, product, company and more!
There’s even a section that introduces you to recipes where you can easily use Australian grown ingredients. Alternatively, you can sign up as a member for free and get this information straight in your inbox with their e-newsletter.
If you liked this article, you might also be interested in the difference between organic and natural labelling.